August 5, 2011 at 7:58 pm
Young US adults, ages 16 to 26, are fully engaged with digital communication but also cannot imagine a world without paper, according to research from TRU, a research firm focusing on youth insight.
Training and Education
August 5, 2011 at 6:09 pm
Over 10,000 online shoppers how they preferred to hear about upcoming sales and promotions from favorite web retailers. Not surprisingly, email promotions come out on top for online shoppers. Yet, the #2 spot went to print mail, with a full one-quarter of all online shoppers say a print catalog or a direct mail promotional piece…
August 5, 2011 at 5:26 pm
New research from Nielsen examining the benefits of print and digital advertising finds that shoppers prefer print advertising, followed by basic digital (websites, email).
August 5, 2011 at 5:15 pm
A national study commissioned by Google explores how the changing world of media is influencing the shopping decision-making and the roles that print, digital and social media are playing.
August 5, 2011 at 4:03 pm
According to media research firm Affinity, specializing in print and digital magazine audience measurement, more than 184 million American adults read magazines in print or electronic form every month (an average of 8.1 per month).
August 5, 2011
The latest facts on the growth of the U.S. mobile market from ExactTarget's and CoTweet's Subscribers, Fans and Followers research series.
July 26, 2011
Selling Digital and VDP requires more than just a "Do you need any digital printing today?" approach. It's the research done prior to picking up the phone that creates a killer opening line.
In this webinar, printing industry sales experts and consultants Bill Farquharson, President of Aspire For Inc., and Kelly Mallozzi, President of Success.In.Print, will teach this skill; likely the most important skill that the Digital/VDP sales rep can have.
You will learn:
- Where to look for info on a prospective client;
- 12 things to look for on a company website;
- How to create a killer opening line or voice mail;
- How to differentiate yourself through pre call research;
- How to know if a prospect buys on price before picking up the phone.
This is the second webinar in a series of four, designed specifically for any printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base.
Sponsored by: Océ - a Canon Company
To view this webinar, click here.
June 10, 2011 at 12:01 pm
SMB owners deem advertising (43%), email (38%), and direct mail (36%) are deemed to be proven most effective with response rates, purchases, and more.
June 2, 2011 at 2:18 pm
Magazines boast the highest levels of consumer engagement of any media, according to research performed by global neuroscience research company Neuro-Insight.
May 17, 2011 at 4:25 pm
Google/Ipsos OTX MediaCT smartphone consumer behavior study shows ads in traditional media plays a key role in motivating users for to perform searches to assist in their shopping and subsequent purchases.
