Mailing/Fulfillment - Postal Trends

Direct mail is a powerful tool, but missteps can cost time, money, and brand reputation. Here are common mistakes you should avoid.

PostcardMania launched a no-code direct integration to its direct mail division, PCM Integrations, expanding the company’s offerings.

Google’s new “Manage Subscriptions” tool may be a gut punch for digital marketing, but it’s a golden opportunity for direct mail.

July might be peak summer, but it’s a great time to start planning fall direct mail campaigns. Here’s how to prepare for the season.

With all the uncertainty facing the U.S. postal system, your voice and engagement are critical. Here are two ways to make a difference.

Keep US Posted sent an open letter urging incoming Postmaster General David Steiner to assess the failed “Delivering for America” Plan.

The industry changes rapidly, but some books still hold up. Here are five titles to sharpen ideas and ground you in the fundamentals.

Scent is the most emotionally powerful of our senses. When used strategically in direct mail, it can dramatically boost engagement.

Here’s how brands can set themselves apart from their digital-only competition with a multisensory marketing strategy.

A well-designed mailer can stick around and keep working long after delivery.