Mailing/Fulfillment - Postal Trends

Average direct mail doesn’t cut it anymore. But, when done right, it continues to outperform many digital channels. Here’s what works.

Direct mail remains a powerful channel. But as the industry grapples with increasing challenges, a downward trend is inexorable.

At NPF 2025, some key overall trends emerged. We take a closer look at how data, personalization, and postal rates are all top of mind.

The best direct mail doesn’t just inform, it influences. Here are ways to tap into psychology to make your direct mail irresistible.

On this episode, USPS is raising rates; Marco Boer talks trends; Heidelberg USA announced a new president; and Quad is closing a plant.

Here are some ways to get the most out of the mail industry’s biggest event.

New USPS postage rates take effect July 13, 2025, impacting First-Class, Marketing, and Nonprofit Mail.

A direct mail campaign needs to do more than sell — it should inspire transformation. That’s where identity marketing comes into play.

With the real estate market in flux, it’s a good time to strategize your direct mail campaign. Here are some useful tips.

With variable data printing and geomarketing, printers can create maps that boost response rates and ROI in direct mail campaigns.