Data Management

The data-driven solutions provided by SpencerMetrics help eliminate error-prone manual processes to streamline production.

As businesses and retailers adjust to new routines and marketing gears up, here are three reasons to consider programmatic printing.

This webinar will explore the 4 key CCM trends that every organization should know about.

Jamie McLennan, Will Crabtree, and Deb Corn discuss the new direct mail data and privacy laws and they affect PSPs.

Let’s look at four areas impacted by privacy and discuss pros and cons of these requirements to help you define a deployable strategy.

Leveraging data to inform direct marketing campaigns (both direct mail and digital) is more important than ever.

Pat McGrew shares news about new privacy laws being passed that will REQUIRE opt-ins from consumers to receive direct marketing.

Heeter Printing Company announced its Imperium web application has earned Certified status for information security by HITRUST.

Moore has acquired Amergent, a direct marketing and donor management software company dedicated to serving the nonprofit industry.

For the 2020 holiday season, Amazon made its largest push yet into direct mail with a huge (and expensive) toy catalog.