Data Management

In the era of big data, there are efficient ways to derive a segmentation to deliver the right thing to the right person.

I’ve never understood the rush to abandon print marketing in favor of digital, when they so clearly complement each other.

Hear key industry analyst Marco Boer share his projections for the print industry and the role of production inkjet technology.

A study finds that amidst data privacy concerns, consumers would be willing to share data if it meant better customer experience.

The new solution blends RRD’s deep expertise in shopper experience research, data analytics, in-store strategy and retail activations.

What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world?

Here are eight, or maybe nine, not quite so obvious magazine publishing predictions that will help you prepare for the year ahead.

CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.

Learn how migrating to a Smart Print Shop will help you run more productively, efficiently, and earn more profits.

Cybercrime poses a tremendous risk to businesses. However, there are actions you can take to secure your digital printing environment.