BREAKING: Significant Direct Mail Data and Privacy Laws Coming to Your Print Shop
In this special episode of The Print Report Podcast, Pat McGrew shares news about new privacy laws being passed in the U.S. that will REQUIRE opt-ins from consumers to receive direct marketing from your print shop – yes, you read that correctly!
Transactional, health care, and legal documents to the side, if you send anything in the mail from a client supplied or client-bought list you may be breaking the law unless your print business has permission from each recipient to send them information.
We need to get prepared and work together as an industry to minimize the damage.
If you send anything through the mail for clients, listen to this short podcast.
Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr, delivering printspiration, education, and resources to print and marketing professionals around the world. Through her site, speaking engagements, live and virtual events, Podcasts from The Printerverse, PrintFMradio.com, and ProjectPeacock.TV, she connects the industry to ideas that drive business forward. Deborah is the founder of International Print Day and Executive Director of Girls Who Print, a global nonprofit supporting women throughout their print and graphic arts careers. She also draws on 25+ years as an agency print producer to help companies build stronger customer relationships. Explore the Printerverse at PrintMediaCentr.com
