BREAKING: Significant Direct Mail Data and Privacy Laws Coming to Your Print Shop
In this special episode of The Print Report Podcast, Pat McGrew shares news about new privacy laws being passed in the U.S. that will REQUIRE opt-ins from consumers to receive direct marketing from your print shop – yes, you read that correctly!
Transactional, health care, and legal documents to the side, if you send anything in the mail from a client supplied or client-bought list you may be breaking the law unless your print business has permission from each recipient to send them information.
We need to get prepared and work together as an industry to minimize the damage.
If you send anything through the mail for clients, listen to this short podcast.
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.