Data Management

California’s privacy act will require marketers and direct mailers to adhere to new regulations. Here’s what you need to know.

With the 2020 elections already underway, social media marketing is in the spotlight.

Peter Drucker, the legendary management consultant, is quoted as saying: “The purpose of business is to create and keep a customer.”

The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.

Omnichannel requires more data, integration and investment than multichannel marketing alone — but the results will be well worth it.

U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”

As an alternative to traditional in-market direct mail testing, Acuity by RRD provides virtual testing and forecasting.

The direct mail, integrated marketing solutions and data services provider completed an exam verifying its data security processes.

BCC Software has released Compliance+, a data quality product designed to maximize the potential of every contact list.

What really is big data? Understand the different types of data to help determine how they might be used together to provide the answer