The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.
Omnichannel requires more data, integration and investment than multichannel marketing alone — but the results will be well worth it.
U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”
As an alternative to traditional in-market direct mail testing, Acuity by RRD provides virtual testing and forecasting.
The direct mail, integrated marketing solutions and data services provider completed an exam verifying its data security processes.
BCC Software has released Compliance+, a data quality product designed to maximize the potential of every contact list.
What the magazine industry needs to focus on is using data analysis to help advertisers deliver highly targeted, high-impact print ads.