Data Management

Customizing the Masses
April 11, 2019 at 2:29 pm

Personalization is at the heart of serving customers and thanks to the evolution of technology, mass personalization is a reality.

Is Data Quality Your Responsibility?
April 2, 2019 at 1:47 pm

When it comes to VDP, most printers accept what they get from customers. But should they improve the data to increase effectiveness?

Getting Into the Data Game
March 26, 2019 at 3:09 pm

Big data is part of a larger solution, but the real power lies in using the right data. Here are some fundamental principles for PSPs.