The new ingredient for success in print manufacturing is data – and skill data management is a new core competence for printers.
Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States.
California’s privacy act will require marketers and direct mailers to adhere to new regulations. Here’s what you need to know.
With the 2020 elections already underway, social media marketing is in the spotlight.
Peter Drucker, the legendary management consultant, is quoted as saying: “The purpose of business is to create and keep a customer.”
The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.
Omnichannel requires more data, integration and investment than multichannel marketing alone — but the results will be well worth it.