Data Management

Last week, I attended a customer relationship marketing conference for retailers, by retailers. I have to say that I barely made it through the conference without spontaneously combusting from the speed of change in the retail marketing sector.

Fenske Media is a highly successful, family-owned, multichannel marketing solutions provider that caters to a national clientele of banks, financial institutions and non-profits. Its smallest customers have lists in the 25,000 to 50,000 range. A Kodak Prosper 5000XL inkjet press is just the latest addition to its digital production aresenal.