Business Management - Marketing/Sales

Keyword density is a less important determiner of web page search rankings than it was in the past. When writing website copy, start with copy that’s clear, concise and accurately describes what you offer. During copy review sessions, consider tweaking or adding a word here and there solely to improve SEO.

What if you could ask a room full of print buyer what they expect from commercial printers today? What qualities are they looking for? What would make them choose Printer A over Printer B?

This is a 2012 planning exercise. First, estimate the number of new account prospecting calls you made on a daily basis this year. This is background for your estimate of the number of calls that you expect to make next year.

Succeeding in the business world isn't so different from school. The firms with the biggest printing presses, fastest turnaround times and drop-your-drawers prices do not command the largest profit margins or strongest customer relationships.

I am suffering from writer’s block. I can’t come up with something new that I think you really need to hear about. So I need your help. What topics do you want me to cover?

Do you see what just happened? I just turned a blow off into a commitment. This prospect committed to speaking to me on Tuesday, Jan. 3. Is it foolproof? Hardly! But if the alternative is endless voice mail messages, I’ll take my chances!

An odd thing happened in today’s Zumba class. We had a substitute teacher; someone I’d never seen before. Her dancing was OK, but there was one thing about her style that really put me off. She never made eye contact.

Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.

Social media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact on marketing and public relations. But the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever. How does a company apply social techniques to its business to see the same advantages in customer service, human resources or product development (and more) as we did in marketing? How do companies become social businesses? Using actionable frameworks and case studies, Sandy Carter will discuss how you can create your own "Social Business Agenda" for greater competitive advantage in 2011.

Click here to view today!

Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.

Learn how Carnival Cruise Lines leverages unique social media efforts, actionable search behavioral insight and innovative email lifecycle programs to encourage and empower their customers to become loyal and active brand advocates.

The workshop covers:
* An exclusive Carnival Cruises social media case study: Creating a brand your customers stand behind;
* What search can tell us about consumer sentiment and its applicability to our marketing strategy; and
* Creating lifecycle email marketing campaigns to upsell, cross-sell and engage customers.

Click here to view today!

Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.

With so many channels potentially in play, marketers often feel overwhelmed and unsure about which ones to put into the mix and then how exactly to integrate for a successful campaign. This lightening-fast roundtable will present 45 ideas for integrated campaigns that can boost your future campaigns.

Along the way, many of your pressing questions will be answered: What media works best together? When does some of the old (direct mail, telemarketing) sync perfectly with the new (mobile, social)? When is the 'kitchen sink' method appropriate vs. only a double-barrelled approach? How can your company get the most of the new integrated technologies? Where does video fit? Can social be monetized? And more!

Click here to view today!