Keep the Customer: Carnival Cruise Lines Social Media Campaign (2011 InterACT! Virtual Show session)
Speakers: Cristina Bell, Sr. Analyst, Custom Data & Partnership Research, Experian Hitwise
Cristina Bell, Sr. Analyst, Custom Data & Partnership Research, Experian Hitwise
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Learn how Carnival Cruise Lines leverages unique social media efforts, actionable search behavioral insight and innovative email lifecycle programs to encourage and empower their customers to become loyal and active brand advocates.
The workshop covers:
* An exclusive Carnival Cruises social media case study: Creating a brand your customers stand behind;
* What search can tell us about consumer sentiment and its applicability to our marketing strategy; and
* Creating lifecycle email marketing campaigns to upsell, cross-sell and engage customers.