Business Management - Marketing/Sales

Webinars have replaced introductory sales meetings. More and more business people are “getting to know” companies by first attending one or more of their webinars before they respond to a telephone call from an eager-beaver sales representative or shake that rep’s hand for the first time.

Search engines deem highly-trafficked websites more important in page rankings than lower-trafficked ones. One way to get new traffic involves implementing a Google Adwords campaign. Google Adwords is a program in which ads that link back to your company’s website show up in search-engine results for keywords you’ve selected.

Overwhelmed at the thought of generating content from dawn till dusk to satisfy every new marketing channel that’s screaming for your attention? Don’t be. Follow this cheat sheet I created specifically for printers on how to reuse content.

A true understanding of what makes a buyer tick is not something that is readily available to us on a regular basis. But insight IS available to us, in places we might not think to look. Where, you ask?

Losing the account didn’t happen overnight. It started one day when you hit cruise control and said to yourself, “These people love me!” That thought sends out a signal to guys like me. Oh, how I love complacency in a print sales rep.

Search engines are where many consumers and businesses begin their buying journeys. Ensuring your website’s prominence in various search engines is paramount to getting it noticed by interested prospects. Webpage titles are one of four key elements that determine an O-site’s search engine rankings. Therefore, make sure your webpage titles are relevant to the various products and services you’re trying to sell. Your page titles should accurately describe the web page’s content as succinctly as possible.

Here’s a real challenge: Figure out a way to grow higher sales using a lower budget. After a fairly quick analysis of a company’s overall marketing, it was readily apparent that it was relying on extremely traditional media communications that leaned heavily on trade show exhibitions, print advertising and direct mail.

Last week’s blog (Bad News for ‘Hot Guys Reading Books’) generated some interesting feedback, including my new favorite phrase to refer to lights out operations—roboprinting. While I received some supportive and insightful comments, my favorite response arrived in my mailbox yesterday.

With every volunteer organization I have been a part of, it’s been the same story: Presidents, VPs of Marketing, and a general C-level smorgasbord of volunteers. It’d be like shooting ducks in a barrel for a print sales rep.

A lot of website traffic is generated through various search engines. High rankings for your web pages on Google and other search engine results equal lots of page views. Creating external links to your website is one key way to help raise your site’s page rankings.