Business Management - Marketing/Sales

When it comes to work, my bad habit is getting distracted. I am pathological about letting interruptions get in the way of what I need to do. Do you have a habit that you need some help overcoming?

Miron Construction’s self-promo brochure incorporates the essential elements of fine printing and design to build an exquisite marketing structure. From the rich, color-saturated spreads to the varnishes and elegant foils, the reader is treated to elegance, excitement and innovation at every turn of the page.

My week started with the annual pilgrimage to McCormick Place for GRAPH EXPO 2012, then it was off to the always-glowing lights of Las Vegas to exhibit at the Direct Marketing Assn. meeting. On my way home, I had time to reflect on these events. I wondered what happened to decorum.

Time management is a huge subject, but can be the difference between a sales rep selling $200,000 in printing services or $2 million. Here are 10 things truths that will make a difference in your sales efficiency:

What do you do when you don’t feel like selling? In this week’s “Short Attention Span Webinar,” Kelly and I share some thoughts designed to get you going when you have nothing in the tank.

Customer surveys are an excellent way to determine what your company’s doing right. They can also tell you what—and how—to improve your business. Plus, customers always appreciate the attention and the commitment to proactive improvement of your products and services.

The Internet is awash with products and services that offer customers more choices than ever before. Using market research, you can comb through the myriad of factors confronting your company—or possibly confounding it—and pinpoint a clear and focused strategy to drive your entire marketing program.

You’ve printed a few small jobs for me, and they look great. Everything went smoothly. Don’t sit back and rest on your commissions; your work is just beginning! Now that you know my work, offer me recommendations.

I am a very strong proponent of the process of media convergence, integration and engagement. Engagement, to me, is a more important result than the immediate or impulse sale. The prospect engagement zone, or PEZ, is a multi-level and dimensional zone of profit that once established can become the Holy Grail of the sales process.

Is it just me, or are you finding that politicians are spending a ton of money on printing this election cycle, too? Do you do any political printing? Why or why not? Obviously, it’s too late now for you to go out and start calling on candidates.