Business Management - Marketing/Sales

Back when middle school was known as “junior high,” many of us attended our first teenage dance. The only kids who were dancing were the ones going steady. It was, for all intents and purposes, the “Dance of the Living Dead”...and then you saw her—the pretty girl across the dance floor—and everything changed.

What’s the saying, “A day late and a dollar short?” Whatever. Kelly and I wanted to offer our thanks in this week’s “Short Attention Span Webinar.” Hear a special message from Kelly that is worth the price of admission alone!

Running an A/B test comparing email and direct mail campaigns can help determine which marketing channel works best for your business. Creating distinct, trackable landing pages for each channel will enable you to measure and compare response rates.

It’s yin meets yang. It’s “all business,” meets “let’s party!” Designed by and for an industrial design firm, this business card blends the latest trends, such as tactile letterpress printing and uncoated paper (two 130-lb. sheets duplexed to create stock so thick you could scoop ice cream with it).

Victoria's Secret's sales have risen 7 percent in the past three quarters to $4.33 billion after posting a record $6.1 billion in revenue for the year through Jan. 28. The lingerie chain's marketing approach is in sharp contrast to industry trends. Retailers, which may see online sales grow to 16 percent of $586 billion in revenue this holiday season, have increased digital efforts at the expense of more traditional advertising.

Victoria's Secret spends about $220 million a year on the catalogs sent to customers' homes, including postage, creative, printing, paper and circulation, the biggest expense of its direct business.

My answer to the question—“What do you do for work?”—almost qualifies as a keynote presentation. What’s your answer? Check out this week’s “Short Attention Span Webinar” for more on how Kelly and I answer the question.

There are many ways your printing company can communicate your “Why” message to target markets. Consider sharing the message via video content, Web and collateral materials, outbound marketing, case studies, internal messaging, and more.

Felix Baumgartner—the Austrian skydiver, daredevil and base jumper—recently set a world record by skydiving an estimated 24 miles, and hit a “HOME RUN” in brand marketing for sponsor Red Bull in the process. What’s most instructive about this promotional stunt is how much it takes today to truly break through the clutter and get your brand noticed.

Being new to the printing industry, I’m here to share my experiences with you as I go, hopefully get some insight from others in the field, and maybe join forces with others who are just starting off as well.

Well, it’s a first here at the Corn Compound. I’m actually so taken aback by it, that my first thought was to let you all know what happened. I’m working on this project with cross-media components. Of the four emails I sent out to the digitals last week, two haven’t responded.