Business Management - Marketing/Sales

Up-selling is another great way to increase your share of customer. This approach entails targeting existing customers with a message focused on selling a higher-priced product. Branding, discounting, incentives and long-term value propositions can be used as tools of persuasion.

Today, not only do you need to have an intriguing value proposition, you need to find a way to say something, blog something, market something or publish something with truly unique wording. Here are five quick marketing tips:

Although I sensed I had a problem on my hands even before my mother reported seeing my sales rep at her beauty salon getting his nails done during business hours, I realized I needed to do something about it now.

This webinar is a must for Marketing Service Providers and other print professionals who want to expand their offerings to include Every Door Direct Mail® from the Postal Service.^TM More and more businesses are asking Marketing Service Providers to help them prepare their mailings for Every Door Direct Mail. Learn everything you need to know to build your business with Every Door Direct Mail.

This webinar shows you:

• Two Every Door Direct Mail options to meet specific business needs.
• How to sell Every Door Direct Mail to your business customers.
• Eligible formats with specifications and samples of each.
• How to prepare printed mailpieces for Postal entry.
• And much more!

Michael Osborne was asked to create heart imagery for Moo.com’s Luxe Card product promotion. The results reflect his signature style—bright, cheerful, fun and inventive. Fifty unique designs for card backs were printed in CMYK digitally on stock that is as rich and unique as the designs—triple the thickness and weight of most ordinary cards with a rich seam of color within the layers of paper.

Let’s get this straight right off—there is busy and there is productive. The majority of people are the former. The minority, the latter. But the busy majority are the most vocal. If there was a town of such people, I would be the former mayor.

Ah, yes. The dreaded Sales Review Meeting. I’m not sure who dislikes it more: the sales rep or manager. In this week’s “Short Attention Span Webinar,” we offer suggestions for how to try to make it as painless as possible.

Cross-selling is an easy way to raise share of customer (SOC). Target existing customers who haven’t bought a certain other service with a message focused on it. Be sure to track your efforts so you know you’re raising your SOC.

Myopic thinking limits your ability to see the whole picture. Have you had a difficult time figuring out how to provide your customers with what they really want? If so, here are several insights to gain new perspectives from your customer’s point of view.

In the coming weeks, candidates will bombard your mailboxes with ads. It may seem old-fashioned, but the consultants who devise direct-mail campaigns have become sophisticated about knowing whom to reach and what to say. “It’s almost because of the changing media landscape that direct mail remains relevant,” says Anil Mammen, who runs a small direct-mail shop in Washington, DC.