Business Management - Marketing/Sales

It’s much easier to get more business from existing customers than to sell to new ones. Consider giving customers a real incentive to do more business with you by offering a loyalty program that provides perks, discounts and other benefits.

Houston, we have a problem! In this week’s “Short Attention Span Webinar,” Kelly and I talk about what happens when things go awry with a job. Don’t play the blame game.

Do you ever sell past the close? To put it more bluntly, Do you know when to shut the hell up, recognize that you have won, and get the hell out of there? Remember that you can screw up even after the customer says yes.

He was lucky to consistently see year-to-year sales growth when everyone else experienced decline. He was lucky to have such great customers; customers who were loyal to him despite the fact that there were always lower prices to be found.

Apple creates market differentiation, influences public perception and helps ensure that every Apple product, every Apple store and every Apple marketing campaign all work toward one memorable, admirable goal: thinking differently. Why don't printing companies talk about themselves that way?

Up-selling is another great way to increase your share of customer. This approach entails targeting existing customers with a message focused on selling a higher-priced product. Branding, discounting, incentives and long-term value propositions can be used as tools of persuasion.

Today, not only do you need to have an intriguing value proposition, you need to find a way to say something, blog something, market something or publish something with truly unique wording. Here are five quick marketing tips:

In this week’s “Short Attention Span Webinar,” Kelly and I talk about my favorite subject: Time Management.

Although I sensed I had a problem on my hands even before my mother reported seeing my sales rep at her beauty salon getting his nails done during business hours, I realized I needed to do something about it now.

This webinar is a must for Marketing Service Providers and other print professionals who want to expand their offerings to include Every Door Direct Mail® from the Postal Service.^TM More and more businesses are asking Marketing Service Providers to help them prepare their mailings for Every Door Direct Mail. Learn everything you need to know to build your business with Every Door Direct Mail.

This webinar shows you:

• Two Every Door Direct Mail options to meet specific business needs.
• How to sell Every Door Direct Mail to your business customers.
• Eligible formats with specifications and samples of each.
• How to prepare printed mailpieces for Postal entry.
• And much more!