Business Management - Marketing/Sales

What is the affect of bad grammar? What does a tipe-o say about you and your company? Do you take the thyme to double-check your work? We are in the communication business and, as such must be aware of our word choices! In this weak’s sales tip, Bill Farkalarkson point that out to you. (And yes, each of the previous 5 sentences had some form of bad english…as does this one.

In this week’s Short Attention Span Webinar, Bill and Kelly ingest some truth serum and can’t hold back when asked the question, "What would you say to a Buyer if you could?" Find out what is on their minds in this week’s video.

If your core value drives your organization to be better and do better, then what you make or provide will have even more value to those you serve. Just talking about ideas doesn’t prove a thing other than proving you’re very smart. Putting your ideas into the hands of those you serve with honesty and transparency increases your value today and into the future.

I believe in following up three or four days after my first contact. And then I keep following up. Naturally, prospects are often not going to be happy if you phone or email them every three to four days on an ongoing basis! So I like to change my patterns. I try contacting by different channels.

Salem Printing in Winston-Salem, North Carolina, has changed its name to Salem One to better define its organization, broad expertise.

Arandell Corp. has partnered with the Milwaukee County Transit System (MCTS) to be featured in its newest TV ad campaign, "New Routes. New Moves. Transit and Jobs Go Together." The campaign includes a 30-second TV spot that highlights Arandell and some of its associates who ride to work on MCTS bus route #279, and how the new bus route is connecting workers to industrial parks in suburban communities.

This week PaperSpecsGallery.com presents the Lillium Exhibition Catalog that was designed by the team at Kunnert & Tierney for the Joseph Walsh show - Lilium. Embossed and lasercut organic shapes play against a gold foil-stamped and fold-in front cover. While beautiful in its own right, the design and execution also echo the play of light and shadow central to the artist’s sculptures.

In the mid- to late-2000s, an unimpressive looking skinny new kid crawled into town. His name: Inbound Marketing. Who’s afraid of anyone called Inbound? Times quickly change. Inbound Marketing has grown up and today is a force to be deployed.

Dating after the marriage is generally considered a no-no. However, in business, it is not only permissible, it is encouraged. While he's no marriage counselor or relationship advisor, Bill shares his thoughts on dating the customer after they become a customer in this week's blog.

What you say to a client or prospect is important. How you say it? Also important. But even more important is not what you say but what you do. That’s the message in this week’s sales tip from Bill Farquharson.