Business Management - Marketing/Sales

Why Cold Calling Is More Costly Than You Think
June 25, 2015 at 8:30 am

When I run sales workshops, I ask participants how many effective new business calls they manage to make in a day. The average answer is five to six calls. I rarely receive an answer above 10. These are not unusual results.

Don’t Overlook the Obvious on Your Website
June 24, 2015 at 8:30 am

Your customers don’t visit your site unless you have an ecommerce or file-sharing functionality they use. Your site is for prospects. Many are looking for your exact services. Your name came up in conversation, or they found you from something they read or saw online. They clicked on your site to check you out. What will they find there?

'Shark Tank,' A Must-See Sales Television Show
June 24, 2015 at 8:30 am

Owning a DVR, a truly life-changing appliance, gives us all the chance to power watch and catch up on what little good stuff there is, such as “The Blacklist” and “Downton Abbey.” But there is another show that qualifies as “stay-at-home TV.” It’s “Shark Tank,” that is, if you like must-see sales TV.

Sales Advice From Calvin Coolidge
June 23, 2015 at 7:42 am

Although Calvin Coolidge was neither a sales manager nor a motivational speaker, he has one quote that is often recognized as the epitome of what it takes to be successful and this week he takes over Bill’s blog to share his thoughts.

Sales Downtime - Video Sales Tips
June 22, 2015 at 9:36 am

Knock knock! The Summer Slowdown is at your door. But before it hits, you have an opportunity unlike any other. It’s a chance to get some work done that is perhaps not directly related to selling but it is a part of sales just the same. Watch this week’s sales tip and let Bill explain it all to you.

The Screw Up - Short Attention Span Webinar
June 19, 2015 at 9:39 am

Oh no! You’ve messed up a job. The customer is ripping mad and you are...in a great position to solidify your relationship and come out better because of the problem than if it had never happened. Wait, what? What are Bill and Kelly talking about? Find out in this week’s Short Attention Span Webinar.

Three Lessons We’ve Learned About the New Marketplace
June 19, 2015 at 8:30 am

Much of the time our assumptions of what a market will value are not correct. This is often difficult to deal with by a leader who is not trained in the art of listening! What makes sense though is to find the "keys" that will unlock your organization’s true strengths and listening helps you find them.

Do You Already Have Hidden Content Talent In-house?
June 19, 2015 at 8:30 am

If you take the time to "look within" and find out more about your employees, you just might find your company blogger, or video producer, or photographer, or social media maven. Your reach expands exponentially, and your employees are happier because they get to do something they really love.