Business Management - Marketing/Sales

Explore how to utilize all marketing channels at your disposal, both separately and together as part of a multichannel strategy.

Does our email address tell others something about us? YES. Do you feel like you are slammed, buried and drowning? YES. These are just two of the subjects (among many others) we will cover in upcoming weeks in this blog. So, no more stay tuned...instead...stay connected.

The main goal of your website is to be a piece of online marketing collateral that is also a sales tool reflecting the capabilities and overall image of your organization. Here are five quick tips for creating a dynamite website that is sure to attract your target audience.

At the heart of every successful inbound marketing program is a well-conceived and executed content distribution system.

If your swatchbook is 2+ years old, make sure to check and see if a newer version is available; your clients are relying on you to be the well-prepared professional we both know you are.

If you are working somewhere where your ideas are being ignored or where your creativity is being stifled, fight back. Demand that you be heard and that your ideas be taken seriously. Otherwise, start looking for a new place to hang your hat.

Your mom told you that donating to charities was a good idea. But did you consider the value to your business? Bill did, and he writes about it in this week’s blog.

Contrary to some opinionators, direct mail is going strong. Internet ads can't compete with a well-designed, creative, physical mail piece. You might spend a microsecond on a Web ad, but a mail piece has "got you" for 30 seconds at a minimum. So today's mailers are high-tech and well-equipped to keep this medium going strong for many years to come.

What is the affect of bad grammar? What does a tipe-o say about you and your company? Do you take the thyme to double-check your work? We are in the communication business and, as such must be aware of our word choices! In this weak’s sales tip, Bill Farkalarkson point that out to you. (And yes, each of the previous 5 sentences had some form of bad english…as does this one.

In this week’s Short Attention Span Webinar, Bill and Kelly ingest some truth serum and can’t hold back when asked the question, "What would you say to a Buyer if you could?" Find out what is on their minds in this week’s video.