Arandell Workers Featured in TV Ad for Milwaukee Transit System
MENOMONEE FALLS, Wis.—June 10, 2015—Arandell Corp., the trusted leader in premier catalog printing and omni-channel solutions, has partnered with the Milwaukee County Transit System (MCTS) to be featured in its newest TV ad campaign showcasing the new bus routes that connect workers to industrial parks in suburban communities.
The campaign, “New Routes. New Moves. Transit and Jobs Go Together,” includes a 30 second TV spot that highlights Arandell and some of its associates who ride to work on MCTS bus route #279—servicing the Menomonee Falls Industrial Park with a stop right in front of the company’s facility. The TV ad is airing now on select local news channels, including WISN 12, CBS 58, FOX 6 and WMLW.
Traveling daily from Milwaukee’s South Side, Arandell employee Tornell Thompson said, “Riding this new transit route has enabled me to provide a stable income for my family by being able to work at a reputable business such as Arandell. It’s enabled me to take care of bills, buy clothing for my family and has saved me money. It’s a blessing to me,” added Thompson.
The new MCTS bus routes offer workers and employers a great way to connect, providing more opportunities for the job seeker and a larger talent pool of qualified workers to come work for some of the biggest companies in Greater Milwaukee, such as Arandell.
“It can be very difficult to locate enough talent for any organization,” stated Joyce Feaster, vice president of human resources of Arandell. “At Arandell, we have found great success in being proactive with our recruiting efforts rather than reactive. By having this valuable transportation resource available to our employees, this allows us to attract the best people. We’ve also seen an increase in response to our job listings,” affirmed Feaster.
By being located directly on one of the new express routes, Arandell is better able to be competitively positioned for growth in the future.
Founded in 1922 and based in Menomonee Falls, Wisconsin, Arandell provides high-quality premedia, catalog printing, mailing, distribution, list management, database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell’s client-focused associates work hard to deliver expert solutions that go far beyond expectations.