People have said many things about the iPad. It has been called everything from “revolutionary” to “overblown.” It is both. It is most certainly a unique addition to the myriad choices we now have for exchanging digital information, and it has been so well received that it has already made a huge impact on the publishing market.
Once again, BP has been caught in a crisis of its own making. The revelation that it used Photoshop to alter images of the Command Center monitoring the Gulf oil spill crisis does not lend strength to the petroleum behemoth’s credibility.
A recent post on Facebook got me thinking about the practicality of eReaders vs. printed paper books. Both publishing mediums have their place.
I got my iPad because I won it in a contest sponsored by Agency Creative in Addison, TX, north of Dallas. That is not to say I did not want an iPad; I certainly did. But I would probably have waited for the second generation version.
Pantone went back to the system everyone knows and loves and rather than radically changing it, they simply improved it.
Print providers are learning to do what only they can do. They are leveraging their finishing capabilities to produce products only they can produce.