I enter the printing industry with a "glass half full" mentality and think there couldn't be a more exciting time to be involved. Are there challenges with growing media channels becoming a competing a more effective option? Yes. But there are also opportunities and good business to be done if you can find where those growth areas exist that incorporate and still drive print
With the adoption of cross-media services, print no longer is a majority holder when it comes to media distribution. I view this as a time in the industry full of opportunity to reinvent ourselves to better serve the needs of brand owners in their pursuit of conveying a message at the right time to the right audience through unique media channels.
At RIT, I took the “Printing Industry Trends” course with Frank Romano. On the first day of class, Frank casually mentioned our main assignment was to create a book. “Print 2022: Printing Changed the World - Now the World Is Changing Printing” is that book.
As the printing industry slowly recovered from one of the most difficult business climates ever, Harald Weimer stepped into his new position as president of Heidelberg USA. It brings me great pleasure welcoming him to my blog to share his outlook on the U.S. printing industry,
I consider Mimeo to be one of the most interesting companies in our industry because of how successfully the company has executed its business model. I think everyone can learn a thing or two from what Mimeo is doing, so it’s a pleasure to welcome Chuck Gehman, vice president of Product Platforms at Mimeo, to my blog.
In 2009, I was a freshman at RIT’s School of Print Media with a major titled “New Media Publishing.” As a graduating senior this spring, I could not be more excited to enter the industry as a media architect.