Printing's Alive

Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.

Ashley Roberts is Content Director of Printing Impressions.

In this episode of Printing’s Alive, Warren Werbitt talks with Jamie McLennan about the shift from commodity to strategic selling in the print industry. They unpack pricing pressures, customer expectations, and the importance of positioning print as a premium product. The conversation also explores AI, sustainability, and how to attract the next generation to print.

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