In this episode, Warren Werbitt is joined by marketing expert Amanda Bronowski to dive into marketing strategies for the printing industry.
Printing's Alive
With nearly 30 years of hands-on experience in the print industry, Warren built and led a print communications company from scratch,
growing it to $18M in sales with a team of 120 dedicated employees. His entrepreneurial journey includes the exhilarating highs and challenging lows of building a business, giving him a deep understanding of the struggles and successes print business owners face every day.
As The Print Whisperer, he now helps small to mid-sized print businesses worldwide navigate today’s competitive market. He offers candid advice, mentorship, and innovative strategies to improve profitability, streamline operations, enhance sales team performance, engage the right clients, and create vibrant company cultures.
His passion for print has taken him across the globe, building relationships with everyone from manufacturers to small providers. He brings this wealth of experience and insight to empower printers to grow, thrive, and stay ahead in a rapidly evolving industry.
The print industry is aging—and without a strong pipeline of young professionals, its future is at risk. In this episode, two leaders in print education and workforce development, Jules Van Sant (PGSF) and Steve Falk (Canadian Printing Industries Scholarship Trust Fund), share what’s working—and what’s not—when it comes to attracting new talent. From the importance of scholarships and early exposure to the role of company culture and mentorship, this conversation offers practical, honest insight for any print business looking to stay relevant and competitive in the years ahead.
Young People in Print discuss the vital role of young people in the printing industry, with insights on how to attract them to the industry.
Warren Werbitt and Al Kennickell of The Kennickell Group, discuss the company's deep dive into AI and its impact on the printing industry.
On this episode of Printing's Alive, host Warren Werbitt sits down with GoOneUp's Nile Saïd, a coach, mentor, and motivational speaker. Saïd shares his journey in the coaching industry, which began in 2009, and emphasizes the importance of self-awareness and incremental progress, or "going one up," in overcoming life's challenges.
Alex Fechner from Advertisers Printing discusses the significance of creative marketing in the printing industry. Topics include the benefits of engaging video content, involving young employees, maintaining consistent marketing efforts, and the enduring relevance of print. Fechner also shares personal anecdotes and the impact of customer feedback on their marketing campaigns.
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