What’s Wrong With Your Voicemail Messages-Short Attention Span Sales Tip
I know why no one returns your phone calls.
I know why you leave message after message and it seems like you are shouting into the abyss.
Here’s why: Your messages are boring, redundant, and just like everyone else’s.
In short, they suck.
Before I expand on that brilliant sentiment, I want to remind you that voicemail messages are no longer about getting someone to call you back. These days, they serve but one purpose: Voicemails are an audition. They are a chance for you to demonstrate your professionalism, style, attitude, and differentiator. But they are NOT so that someone can say, “Oh! A salesman called me. I am most certainly going to dial him back right away.”
There is precious little that you can control in the sales and especially the new business process. Voicemail is one of those things. So, control it! Use a combination of message and method and be memorable. Be different. Have some fun with it. Be yourself. But if you can’t finish the sentence that starts, “The purpose of my call is ...” without discussing something of value, don’t pick up the phone.
Putting these two thoughts together, then, make the underlying theme of your call, “I’m not going away” and include a reason for them to pick up your next call in the body of the message.
Do those two things correctly, and you will soon find yourself sitting in front of that decision-maker.
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