What's Really Driving Web-to-Print Adoption Rates?

With the emerging importance of Web-to-print (W2P) solutions as a staple of commercial, in-plant and packaging printers, RacadTech teamed up with NAPCO Research (the parent company of Printing Impressions, packagePRINTING and In-Plant Graphics) to better understand Web-to-Print adoption rates, print service provider (PSP) requirements, pain points and opportunities of W2P end users.

To capture printers' perspectives, NAPCO Research designed an online survey and fielded it to commercial printers (Printing Impressions audience), package printers (packagePRINTING audience) and in-plant printers (In-Plant Graphics audience). The survey was conducted in June of 2018 with a total of 651 survey responses collected. As a result of the survey, NAPCO Research and RacadTech have released an in-depth report "Web-to-Print Solutions: What’s Driving Its Adoption by Print Service Providers?"

The research report explores a variety of questions and issues affecting the adoption rate of W2P solutions, including why some printers are avoiding the technology; what PSPs can do to maximize the business opportunity presented by W2P; what the primary benefits and drivers of Web-to-print adoption are; and more. It also breaks down each audience group based on adoption rates, general price ranges for solutions, and the percentage of printers building custom solutions versus buying off-the-shelf solutions.

The insights gained from the survey, explored throughout the report, allows printers and related stakeholders to assess their current W2P offering (or lack thereof) against those of their peers and competitors and identify how best to move forward with the opportunity.

It also informs W2P providers about the factors and features driving W2P adoption, the problems restricting it and the unique needs of printers that their solutions must cater to for continued success.

For an in-depth analysis of all of the data collected, as well as recommendations for PSPs considering the technology, download the full research report here.