Transcontinental Posts ‘Best Operating Performance in Its History’
Here, in light of that strategy, are the main operating highlights of fiscal 2010.
Build the New
Transcontinental’s future growth will be based on its ability to offer customers Web-based advertising personalization and interactive marketing communications solutions that meet their new business needs. Fiscal 2010 has a number of examples of actions and achievements in this area.
• To emphasize its goal of becoming the leading provider of interactive marketing solutions in North America, management changed the name of the Marketing Communications Sector to the Interactive Sector and began integrating the entities acquired in recent years. Now grouped under Transcontinental Interactive, these business units are in a better position to combine their forces and offer customers integrated marketing strategy and planning services, data analytics, premedia, online direct marketing, one-to-one marketing, mobile marketing and custom communications, as well as the digital printing of marketing products.
• The development and marketing of mobile applications is a major growth area for Transcontinental. Two acquisitions enriched this offering in 2010: LIPSO, a leading Canadian provider of integrated mobile solutions, and Vortex Mobile (one day after the fiscal year end), a provider of integrated mobile marketing solutions designed to build consumer loyalty. Note that two promising agreements were signed with the Toronto Transit Commission, the third largest public transit system in North America, and the Société de transport de Laval, north of Montreal, to provide custom text-message services for riders.
• Thanks to the power of its brands and its outstanding content, Transcontinental Media continued to expand its presence on the Web and in mobile applications. Today it represents some 150 websites and portals that reach an average of nine million unique visitors a month. Furthermore, the mobile applications launched for Canadian Living, ELLE Canada, ELLE Québec, Investment Executive, Les Affaires, Finance et Investissement, Métro, Weblocal.ca and The Hockey News have been hugely popular with users. In 2010, The Hockey News mobile app thn.mobi hit the one-million user mark, making it one of the top mobile downloads in Canada. Total revenues for digital operations amounted to $36.8 million in 2010, up 33.8 percent over 2009. Complementing its revenue stream from ad-page sales, Transcontinental now also sells advertising programs that integrate print products and digital applications from the Media Sector, and the rest of company, through its 360 Solutions sales team.