Transcontinental Posts ‘Best Operating Performance in Its History’
• Transcontinental Media launched a digital advertising representation house, an agency that enhances the offering for advertisers in Media magazines (especially women’s magazines) through exclusive partnerships with the largest online content providers in North America. Transcontinental has thus improved its offer by adding websites that represent name brands in Canada and the United States, thereby giving its advertisers more ways to reach potential customers on Internet.
• The integrated solutions offering for local communities in Canada is one of the Corporation’s main growth areas and combines a broad selection of print and digital channels. In Web-based services in 2010, Transcontinental launched the pre-shopping site dealstreet.ca and its French-language counterpart, publisac.ca. These sites deliver thousands of retail discount coupons every day to consumers, specifically tailored to their geographic locations in Canada. Also in 2010, the Canada-wide search engine weblocal.ca launched the first online reputation management tool for advertisers who subscribe to its services. Transcontinental also has other sites aimed at local communities, including merkado.ca and inmemoriam.ca. In addition, community papers can be viewed on smart devices (iPhone, iPad, etc.)
Strengthen our Traditional Core
Transcontinental also continued to win market share in its publishing and printing operations where it is a leading player in Canada.
• Communities value their local papers for the information and advertising they provide. Transcontinental contributes greatly to the development and enhancement of Canada’s community papers by investing in editorial content, graphic design and state-of-the-art printing equipment. In 2010, we added six Quebec weeklies and their websites (Point de vue Sainte-Agathe, Point de vue Mont-Tremblant and Journal Le Nord in the Laurentians, Abitibi Express, for Val-d’Or and Amos, Courrier Saguenay, and Rive-Sud Express, in Longueuil) to our portfolio of papers. The total number of Transcontinental newspapers in Canada is now 175. Note also the excellent performance of Métro, which is consolidating its position as the most-read weekday paper on the Island of Montreal.