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Sid Chadwick
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2) Capture and frequent review of all customer complaints. This is an organizational issue, and not just a sales team issue. Customer complaints may be voiced to delivery drivers, accounting, prepress—and even suppliers, to name but four areas, in addition to your sales reps, CSRs, receptionists and estimators. A monthly, summary review of complaints can be revealing to where there are recurring problems and limitations that are holding other resources back from performing at their best.
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Sid Chadwick
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