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Sid Chadwick
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We increasingly experience major requests for proposals that require them. What is learned in these should be shared organizationally to improve the overall company’s performance for customers.
13) A self-promotion calendar that’s published. Your target “enlarged buying centers” should receive a substantive communication every month from your organization. Content can include (a) what’s been accomplished, (b) what’s new, (c) market trends, (d) supplier reports that are relevant to customers (i.e., upcoming paper pricing and supply), (e) recent awards, (f) recent achievements, (g) how to use print and print-related services to improve a customer’s economic performance, and (h) customer education and training schedules.
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Sid Chadwick
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