Social Media for Business Growth
In this episode of Print Buying #UKvUSA, Matthew Parker and I talk about cultivating a social media community, a topic close to both our hearts, having spent many years between us building our social media audience. However, true to our tendency to disagree on some things, we have approached our goals a little differently, and hold some conflicting views.
It’s hard to believe how many businesses in the print industry are still not using social media. This podcast touches on some of the basics when it comes to getting started, some of the dos and don’ts of community building, and covers some tools, tips and resources that listeners are sure to find helpful.
We recorded this pre-corona, but with print businesses needing to get creative and differentiate more than ever, it’s an episode that couldn’t be more timely. Could you be doing more to engage with your audience on your social channels to lay the groundwork for sales? I’m willing to bet the answer is yes.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.