Royal Impressions Changes its Name
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NEW YORK—With an eye toward its ever-changing product dossier, Royal Impressions has changed its name to RI Communications Group effective November 1. Its new tagline will be “Creating More Relevant Interactions.”
Christopher DeSantis, president of RI Communications Group, points out that in the past 18 years, his company’s product and service offering has evolved from offset printing to developing complex data-driven marketing campaigns delivered across digital printing, e-mail, Web and mobile channels.
Along with the new name, RI Communications is adding new services such as data analytics to identify unique buyer segments within customer databases, so that content and offers can be more finely targeted.