Random Events Hide a Consistent Pattern of Opportunity for Print
PrintForecast Perspective
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Every item mentioned above hides an opportunity for print. Mobile media deploys content from print customers in unique ways. They need to deploy that content efficiently and manage it effectively. The change in peak times of viewership is a sign that all traditional rules of thumb for all media are subject to change and rethinking. Are we part of those discussions? How do content providers influence media choice and participate in those new media-use venues? How fluent are we in aiding our clients to use other media?
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