Random Events Hide a Consistent Pattern of Opportunity for Print
PrintForecast Perspective
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The reminder of this comes from the author of a book mentioned recently, What Sticks. He was speaking at a magazine conference this week, and he said “As a marketer you maximize ROI when [you] use all media.” Why? Because you never know where or when someone will access the information, and even market segments that used to have strong media preferences are in flux.
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