Serious Magic

The other day, a news item about Adobe’s acquisition of software developer Serious Magic reminded us that mobile, personal video is on its way to the marketplace. Combined with their purchase of Macromedia and its Flash product, Adobe is moving aggressively in this area. Get used to the phrase “mobile media” because it will be a hot buzzword as the wherever, whenever consumer-in-charge media really starts to sink into the minds of content creators of all types. We’re a couple of years away from its being useful and common. YouTube is just a tiny beginning. We’re not far away from having e-books regularly containing