Random Events Hide a Consistent Pattern of Opportunity for Print
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Unisys is after very large contracts, and because of that has a very well-defined list of sales targets. It’s worth it for them to do something out of the ordinary to get the attention of high-level decision-makers and bypass various gatekeepers. They even did research in the likely commuting trip of the CEOs they are attempting to influence, buying ads and billboards along those routes. This is data base marketing. The list is only 20 records long. We’re used to thinking of data base marketing in grander terms than that, when the opportunities might be in much smaller situations.
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