Quebecor World Direct--Building Business, One Client at a Time
It's QWD's unique understanding of the direct mail market that is directly responsible for its success. Locker explains that one of the main reasons the company is number one in this area is because it can match solid direct marketing principals with its highly diversified, specialized equipment.
Locker credits senior management for putting a lot of thought into the market and, based on input from customers, investing in a wide range of web press and finishing line systems.
Exactly how diverse and specialized is the equipment? Locker says presses and finishing lines start out with blank rolls and come off the other end as finished, direct mail packages—which are printed, imaged, ZIP sorted and ready to go into the mail. And, he says, this can be done with one or two rolls of paper; consequently, QWD can create complex formats.
With mega facilities full of high-tech printing and finishing systems, QWD offers products that run the gamut—from short run to long run, from double postcard to complex, multi-part, personalized products.
"And, we're a damn good printer, too!" Locker emphasizes. "We print four-color process, lithographic, which is the standard in quality. We're experienced craftsmen and a quality commercial printer, not just the number one direct mail marketer."
Not only is Quebecor World Direct the world's leader in direct mail marketing, it's also the number one producer of high-security, promotional games and coupons, a product line that grew tenfold in the '90s.
The King of Instant Win
When World Color (now part of Quebecor World) acquired Dittler Brothers in 1997, it acquired the largest promotional games manu-facturer in the world—one known globally for its ability to provide high-security games, where winning tickets couldn't be duplicated or wouldn't "disappear" off the line.
"Clients can sleep at night knowing that their high-level promotions are being produced by the most experienced games manufacturer in the country," says Mark Davis, vice president of the Games, Premiums and Specialty Print product line, and former part-owner of Dittler Brothers. Davis has been involved with promotional game technology since the early 1960s.