Ronald Covelli

From six individual companies (and eight original plants) to a unified, centralized and highly successful operation (it's No. 1 in personalized products and high-security, promotional games), Quebecor World Direct has emerged from the acquisition aftermath with a market-driven focus, new state-of-the-art "Mega Facility" and innovations that include a next-generation Internet sweepstakes device. BY CHERYL A. ADAMS Like the old Smith Barney line: We build our business one client at a time," says Mike Graham, senior vice president of sales and marketing for Quebecor World Direct (QWD). One client at a time, QWD has "quietly" become a giant, a global leader, in direct mail

MONTREAL—As Quebecor recreates itself into Quebecor World following the acquisition of World Color, the company finds itself growing in some sectors and pruning itself in others. On one hand, a plant in Illinois is undergoing rapid expansion; on the other hand, a plant in St. Paul, MN, is shutting down. Quebecor World Direct, the direct mail division of the company, is in the midst of creating a Midwest mega-facility in Effingham, IL, (the site of the former Quebecor Petty plant) that officials say will provide a comprehensive offering of direct response products and services in one location. The site will also include a lettershop and