Farquharson/Tedesco on Business Development: Information Differentiates II
Don't forget photos and videos.
You're not a photographer or videographer, sayeth thou? If you have a phone made this century, you are one! For those of you in search of perfection, understand that the silver lining of "do-it-yourself" is "authenticity." Most people prefer authenticity, anyway.
Here are some stats:
- "If information is presented orally, people will remember about 10 percent, tested 72 hours after exposure. That figure goes up to 56 percent if you add a picture." —John Medina, Brain Rules
- "83 percent of our learning happens visually."—Department of Labor (cited by Stephanie Diamond, The Visual Marketing Revolution)
- Web pages with video are 50 times more likely to land on the first page of a Google search than those without.—Nate Elliott, blogging for Forrester Research
Bottom line: When promoting yourself and your company, don't forget the photos and video!
Association membership and ACTIVE participation.
There are other ways to tell your stories. Join the associations where the people you want to do business with hang out.
Attend the meetings. Hint, they're usually a lot of fun; be a featured speaker at a meeting or two; do the scut work: join the membership committee; or, more realistically, be the membership committee. Think about this. No one else wants to call up designers and say, "Hey, how about joining AIGA Youville?" But you do! The benefits of doing this a few hours every week should be o-b-v-i-o-u-s!
Wanna hear one of our stories?
In 2006, one of your authors started working with a struggling, 30-employee Silicon Valley health care IT company. At a C-suite meeting sometime early in the relationship, he suggested humanizing this tech company by publishing stories of people affected by medical errors.
This information-laden book project was green-lighted and published a year later. For the next two years this book was a main focal point at every relevant trade show. In 2010, the 150-employee company attracted the attention of several suitors and sold for $80 million to a private equity firm. The former president attributes a good part of his former company's and his personal financial success to the diligent "knowledge-share journey" that we traveled together.