Farquharson/Tedesco on Business Development: Information Differentiates II
Leading with information works. Knowledge is the only long-term sustainable differentiator out there. Your employer isn't perfect. You're not perfect. Jobs will be blown; priced too high; and you'll aggravate your important clients at some point; guaranteed. If you're the guy or gal who differentiates yourself with useful information, you'll make it past these trials and tribulations and keep the relationship going, at least most of the time.
Being a useful information provider is the key differentiator that will get you through price objections, rocky client experiences, organizational change and other barriers lying between you and your goals. PI
About the Authors
T.J. Tedesco is team leader at Grow Sales Inc., a marketing and PR services company that has served graphic arts companies since 1996. He wrote "Direct Mail Pal 2012" and seven other books. Contact Tedesco at (301) 294-9900 or e-mail firstname.lastname@example.org. Bill Farquharson is a vice president at NAPL. Farquharson can help drive your sales. Visit www.aspirefor.com or call him at (781) 934-7036.