PaperSpecsGallery.com Presents: TPC ROSE Fire & Ice Moonlight Gala (Video)
The 2015 theme of TPC ROSE’s annual gala was “Fire & Ice,” giving GLS/Next Precision Marketing the inspiration they needed for a unique interactive invitation. Their aim was to create a printed piece with unfolding layers of information in the hopes that it would engage the 1,100 recipients and prompt them to show the invitation to others.
As a band of female members of Minneapolis’ TPC Twin Cities private golf club dedicated to increasing support for local charities, TPC Rose depends on its annual gala to drum up much needed funds, making its invitations particularly vital.
The “Fire & Ice” invitation arrived in a sparkling Neenah Stardream (part of Neenah’s Design Collection 2.0) Jupiter Red Envelope with a label that showed off the flame and icicle icons for this theme as soon as it touched the recipient’s hands. Inside, a two-sided design included all the gala details. The invitation cover features a diecut slit through which juxtaposed flame and icicle diecuts were pulled through, creating extra interest but also holding the card snugly closed. The card itself was diecut in an iron cross shape that allowed GLS to capture all the information without additional inserts.
The piece was scored in several places to allow for folding without creasing or tearing. The four-color invitation was printed using an HP Indigo 10000 on 98 lb. Aspire Petallic Beargrass Cover.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.