Océ Supports Evolving Newspaper Market as a Sponsor of Third Individuated Newspaper Conference
TRUMBULL, CT—June 17, 2009—Océ, an international leader in digital document management and delivery, announced that it is one of the sponsors of the third Individuated News Conference (INC3) as part of the company's continued support of the evolving newspaper publishing model. Océ is the market leader in short-run digital newspaper printing, with 98 percent of the world's contracted newspapers running on Océ presses. The global conference runs June 24-26, 2009 and will be hosted at The Washington Times facility in Washington, D.C. Other INC3 sponsors include Newspapers & Technology magazine and Accrisoft Software.
Under continued assault from competing media like cable television, the Internet, all-news radio and changing work and lifestyle patterns, the newspaper industry is under pressure to win back readers, increase circulation, and grow advertising revenue. As the newspaper industry searches for ways to reinvent itself, many experts believe the future lies in personalization. INC3 provides an invaluable opportunity for participants to learn about the challenges, opportunities and methodologies available to turn individuated news into a profitable reality.
"As newspaper publishers look for additional income streams in an increasingly tough marketplace, individuation of newspapers represents a promising new business model. Customers can capture new revenue opportunities by producing short run, 'hyper-localized' editions that offer targeted advertising," said Sheryl Pattek. Vice President, Marketing Services, Océ North America, Inc, Production Printing Systems division. "The INC3 event is an important platform for the latest thinking in this exciting trend in newspaper publishing, and Océ is pleased to contribute as a sponsor and participant."
The conference will gather innovators, thought leaders, publishers, technology experts and print providers to exchange ideas and develop a direction for the future of the news personalization. With the goal of defining new opportunities for the industry, the event will explore print-centric business models and enabling technologies for individuated newspapers and ancillary products. Digital printing technologies play an important role in providing totally variable, consumer-selected media. Océ technology has already produced more than 20 million newspapers worldwide, a number that is growing with market adoption of very high speed Océ JetStream® inkjet color systems.