Nellymoser Study Finds Big Jump in Use of QR/Mobile Codes in Magazines
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For its latest mobile action code study, Nellymoser surveyed the top 100 U.S. magazines by circulation and looked at the published issues from July to September 2011. Growth was seen in many areas including:
- Total number of action codes in magazines grew 476 percent—from 88 in January to 507 in September.
- The percentage of ad pages with at least one action code grew from 3.53 percent of ad pages in January to 5.76 percent of ad pages in September.
- The average number of action codes per issue grew from 2.33 codes per issue in the first quarter to 4.83 codes per issue in the third quarter.
Advertising usage is outpacing editorial for action code growth. In January, there were seven advertising action codes for each editorial code. By September, the ratio was nearly 20:1.
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