Nellymoser Study Finds Big Jump in Use of QR/Mobile Codes in Magazines
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Women’s Magazines Continue to Outnumber Other Titles
In the third quarter, beauty, home and fashion magazine titles combined accounted for the biggest share of action codes—38 percent (436 codes)—demonstrating that women are a strong target audience for this technology. Automotive, health and television categories represented 18 percent of magazine titles. While women’s titles continue to lead, these statistics illustrate that action codes are appealing to a diverse audience across a large spectrum of magazines.
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