Nellymoser Study Finds Big Jump in Use of QR/Mobile Codes in Magazines
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QR Codes and MS Tags Continue to Dominate Action Code Market
Throughout 2011, advertisers overwhelmingly preferred QR Codes and Microsoft Tags to other types of action codes, such as SpyderLynk and JagTag. Through the third quarter of 2011,, QR codes led with a 61 percent market share. Microsoft Tag followed with a 39 percent market share. None of the other 2D barcodes exceeded four percent market share.
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