Nellymoser Study Finds Big Jump in Use of QR/Mobile Codes in Magazines
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“The strong action code growth we’ve seen in 2011 signals the growing importance of print to mobile campaigns to advertisers, in particular,” said John Puterbaugh, CEO of Nellymoser. “Print to mobile campaigns provide a compelling way for advertisers to connect with readers immediately that can’t be reproduced with a traditional print ad.”
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