Making Marketing Work for You — Sherburne

In my last column, I wrote about adding a multichannel communications element to your marketing efforts. By marketing your own business via multiple media, including print, you can show customers how print plays an important role in a multichannel communications strategy.

One element of a multichannel marketing strategy that is often overlooked and not well understood by many in our industry is the use of search engine optimization to make it easier for buyers to find you on the Internet.