Executives in small- and medium-sized businesses frequently wear many hats and are often involved in buying decisions for print, as well as buying decisions for technology.
The study found that executives and other personnel within small- and medium-sized businesses are on the Web for information gathering and research purposes for an average of 110 minutes per day, consulting the Internet more than they consult TV, radio, magazines or newspapers. In fact, according to the study, 34 percent visit technology vendor Websites every day and 59 percent use search engines on a daily basis. Thus, the Internet has become a critical customer acquisition tool whose value should not be underestimated. There are several ways to improve your visibility in Internet search results.
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- Cary Sherburne