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PsPrint not only purchases search engine keywords to increase its visibility on the Internet, but the company also does extensive analysis on the results it achieves from those keywords. PsPrint’s President Frank Young can tell you how many click-throughs he gets on each keyword, how likely it is that that click-through will result in an order, what the value of the order is likely to be and what the lifetime value of that customer is likely to be.
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- Cary Sherburne
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