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Let’s face it, if your company shows up as number 5,433 in a search for business cards, few buyers will get that far. This type of search is called natural search. In addition to increasing the frequency of particular keywords that are relevant to your business within your Website content, it is also possible to embed a list of keywords in the site’s HTML coding that helps the search engines in their cataloging process and increases your chances of landing higher in the list. When someone finds your site through a natural search and clicks through, there are no incremental costs incurred.
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- Cary Sherburne
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